My ID Brain on UX

Working in both industrial design and UX has evolved the way I think about product design and how a product or service fits within the brand eco system.

I believe that what really lies at the core of successful design is asking the right questions to get to the best result.  By integrating industrial design questions with a user experience approach, I have been able to see problems with an integrated perspective through these multiple lenses.  

This is how my worlds have come together to make me a better designer.