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Healthcare
Mapping global research
Client
Leading global oncology medical systems provider
Goal
Understand the variation and similarities in patient-physician care management across diverse markets to drive the development of a relationship management tool.
Approach
The Process
Gathering Global Insights
The TC team traveled to Ireland, England, Australia, and India to sit down and speak with patients and physicians about their personal and professional experiences managing cancer care. We intentionally designed a mixed-method approach to gain insight into every angle of the experience, from logistical to personal. Methods included:
- One-on-one Interviews
- Focus Groups
- Contextual Inquiry
Collaborative Experience and Systems Mapping
We believe it is crucial to utilize diverse perspectives and subject matter expertise to create robust and lasting solutions. For this reason, we conducted a multidisciplinary collaborative workshop with everyone from developers to executives to utilize our global insights in mapping an experience design that is both feasible and impactful.
Visual brand is the first impression – it communicates the voice and tone of the company in an instant. It’s important to take the time to fully think through and define each detail that will define this critical moment.
How do we use our insights to drive a standardized solution?
Results
Research and collaborative ideation activities resulted in a multi-level patient, physician, and hospital system journey map intended to drive future design and planning across target markets.
connect@traceablechange.com
©2025 Traceable Change, Inc.
Back to List
Healthcare
Mapping global research
Client
Leading global oncology medical systems provider
Goal
Understand the variation and similarities in patient-physician care management across diverse markets to drive the development of a relationship management tool.
Approach
The Process
Gathering Global Insights
The TC team traveled to Ireland, England, Australia, and India to sit down and speak with patients and physicians about their personal and professional experiences managing cancer care. We intentionally designed a mixed-method approach to gain insight into every angle of the experience, from logistical to personal. Methods included:
- One-on-one Interviews
- Focus Groups
- Contextual Inquiry
Collaborative Experience and Systems Mapping
We believe it is crucial to utilize diverse perspectives and subject matter expertise to create robust and lasting solutions. For this reason, we conducted a multidisciplinary collaborative workshop with everyone from developers to executives to utilize our global insights in mapping an experience design that is both feasible and impactful.
Visual brand is the first impression – it communicates the voice and tone of the company in an instant. It’s important to take the time to fully think through and define each detail that will define this critical moment.
How do we use our insights to drive a standardized solution?
Results
Research and collaborative ideation activities resulted in a multi-level patient, physician, and hospital system journey map intended to drive future design and planning across target markets.
connect@traceablechange.com
©2025 Traceable Change, Inc.
Back to List
Healthcare
Mapping global research
Client
Leading global oncology medical systems provider
Goal
Understand the variation and similarities in patient-physician care management across diverse markets to drive the development of a relationship management tool.
Approach
The Process
Gathering Global Insights
The TC team traveled to Ireland, England, Australia, and India to sit down and speak with patients and physicians about their personal and professional experiences managing cancer care. We intentionally designed a mixed-method approach to gain insight into every angle of the experience, from logistical to personal. Methods included:
- One-on-one Interviews
- Focus Groups
- Contextual Inquiry
Collaborative Experience and Systems Mapping
We believe it is crucial to utilize diverse perspectives and subject matter expertise to create robust and lasting solutions. For this reason, we conducted a multidisciplinary collaborative workshop with everyone from developers to executives to utilize our global insights in mapping an experience design that is both feasible and impactful.
Visual brand is the first impression – it communicates the voice and tone of the company in an instant. It’s important to take the time to fully think through and define each detail that will define this critical moment.
How do we use our insights to drive a standardized solution?
Results
Research and collaborative ideation activities resulted in a multi-level patient, physician, and hospital system journey map intended to drive future design and planning across target markets.
connect@traceablechange.com
©2025 Traceable Change, Inc.
Back to List
Healthcare
Mapping global research
Client
Leading global oncology medical systems provider
Goal
Understand the variation and similarities in patient-physician care management across diverse markets to drive the development of a relationship management tool.
Approach
The Process
Gathering Global Insights
The TC team traveled to Ireland, England, Australia, and India to sit down and speak with patients and physicians about their personal and professional experiences managing cancer care. We intentionally designed a mixed-method approach to gain insight into every angle of the experience, from logistical to personal. Methods included:
- One-on-one Interviews
- Focus Groups
- Contextual Inquiry
Collaborative Experience and Systems Mapping
We believe it is crucial to utilize diverse perspectives and subject matter expertise to create robust and lasting solutions. For this reason, we conducted a multidisciplinary collaborative workshop with everyone from developers to executives to utilize our global insights in mapping an experience design that is both feasible and impactful.
The patient-doctor relationship varies drastically between developed and developing countries, whether that be access to digital medical records or culturally distinct variation in the way doctors set boundaries with their patients.
How do we use our insights to drive a standardized solution?
Results
Research and collaborative ideation activities resulted in a multi-level patient, physician, and hospital system journey map intended to drive future design and planning across target markets.
connect@traceablechange.com
©2025 Traceable Change, Inc.
Back to List
Healthcare
Mapping global research
Client
Leading global oncology medical systems provider
Goal
Understand the variation and similarities in patient-physician care management across diverse markets to drive the development of a relationship management tool.
Approach
The Process
Gathering Global Insights
The TC team traveled to Ireland, England, Australia, and India to sit down and speak with patients and physicians about their personal and professional experiences managing cancer care. We intentionally designed a mixed-method approach to gain insight into every angle of the experience, from logistical to personal. Methods included:
- One-on-one Interviews
- Focus Groups
- Contextual Inquiry
Collaborative Experience and Systems Mapping
We believe it is crucial to utilize diverse perspectives and subject matter expertise to create robust and lasting solutions. For this reason, we conducted a multidisciplinary collaborative workshop with everyone from developers to executives to utilize our global insights in mapping an experience design that is both feasible and impactful.
The patient-doctor relationship varies drastically between developed and developing countries, whether that be access to digital medical records or culturally distinct variation in the way doctors set boundaries with their patients.
How do we use our insights to drive a standardized solution?
Results
Research and collaborative ideation activities resulted in a multi-level patient, physician, and hospital system journey map intended to drive future design and planning across target markets.
connect@traceablechange.com
©2025 Traceable Change, Inc.
Back to List
Healthcare
Mapping global research
Client
Leading global oncology medical systems provider
Goal
Understand the variation and similarities in patient-physician care management across diverse markets to drive the development of a relationship management tool.
Approach
The Process
Gathering Global Insights
The TC team traveled to Ireland, England, Australia, and India to sit down and speak with patients and physicians about their personal and professional experiences managing cancer care. We intentionally designed a mixed-method approach to gain insight into every angle of the experience, from logistical to personal. Methods included:
- One-on-one Interviews
- Focus Groups
- Contextual Inquiry
Collaborative Experience and Systems Mapping
We believe it is crucial to utilize diverse perspectives and subject matter expertise to create robust and lasting solutions. For this reason, we conducted a multidisciplinary collaborative workshop with everyone from developers to executives to utilize our global insights in mapping an experience design that is both feasible and impactful.
The patient-doctor relationship varies drastically between developed and developing countries, whether that be access to digital medical records or culturally distinct variation in the way doctors set boundaries with their patients.
How do we use our insights to drive a standardized solution?
Results
Research and collaborative ideation activities resulted in a multi-level patient, physician, and hospital system journey map intended to drive future design and planning across target markets.
connect@traceablechange.com
©2025 Traceable Change, Inc.
Back to List
Healthcare
Mapping global research
Client
Leading global oncology medical systems provider
Goal
Understand the variation and similarities in patient-physician care management across diverse markets to drive the development of a relationship management tool.
Approach
The Process
Gathering Global Insights
The TC team traveled to Ireland, England, Australia, and India to sit down and speak with patients and physicians about their personal and professional experiences managing cancer care. We intentionally designed a mixed-method approach to gain insight into every angle of the experience, from logistical to personal. Methods included:
- One-on-one Interviews
- Focus Groups
- Contextual Inquiry
Collaborative Experience and Systems Mapping
We believe it is crucial to utilize diverse perspectives and subject matter expertise to create robust and lasting solutions. For this reason, we conducted a multidisciplinary collaborative workshop with everyone from developers to executives to utilize our global insights in mapping an experience design that is both feasible and impactful.
The patient-doctor relationship varies drastically between developed and developing countries, whether that be access to digital medical records or culturally distinct variation in the way doctors set boundaries with their patients.
How do we use our insights to drive a standardized solution?
Results
Research and collaborative ideation activities resulted in a multi-level patient, physician, and hospital system journey map intended to drive future design and planning across target markets.
connect@traceablechange.com
©2025 Traceable Change, Inc.