“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life forever.”
― Amy Poehler.
“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life forever.”
― Amy Poehler.
Whitney McKedy
Experience Designer, Co-Founder
Whitney employs her background in psychology and sociology to illuminate the complexity behind both the everyday and the more extraordinary aspects of human experience. Her passion lies in transforming “ok” products and services into relatable and intuitive experiences that foster long-term engagement.
Though she would like to think of herself as somewhat of a Renaissance woman in her free time, it’s mostly just a chaotic smattering of knitting, gardening, cooking, trying to learn Hindi, and pretending like she’s going to start running again any day now.
Whitney McKedy
Experience Designer, Co-Founder
Whitney employs her background in psychology and sociology to illuminate the complexity behind both the everyday and the more extraordinary aspects of human experience. Her passion lies in transforming “ok” products and services into relatable and intuitive experiences that foster long-term engagement.
Though she would like to think of herself as somewhat of a Renaissance woman in her free time, it’s mostly just a chaotic smattering of knitting, gardening, cooking, trying to learn Hindi, and pretending like she’s going to start running again any day now.
Martin Ho
Experience Designer, Co-Founder
Martin believes in and uses the power of storytelling to thread UX and design thinking within organizations and drive change. He utilizes his 10+ years of experience in UX research and design to unravel challenges and identify solutions that produce positive and lasting experiences, all the while achieving business results.
Human experiences continue to be a theme for Martin in his off hours. He enjoys capturing experiences through photography, shamelessly lugging his camera equipment with him whenever possible, and also loves to dabble in food and cocktails as a way of delivering satisfying (and intoxicating) experiences.
Martin Ho
Experience Designer, Co-Founder
Martin believes in and uses the power of storytelling to thread UX and design thinking within organizations and drive change. He utilizes his 10+ years of experience in UX research and design to unravel challenges and identify solutions that produce positive and lasting experiences, all the while achieving business results.
Human experiences continue to be a theme for Martin in his off hours. He enjoys capturing experiences through photography, shamelessly lugging his camera equipment with him whenever possible, and also loves to dabble in food and cocktails as a way of delivering satisfying (and intoxicating) experiences.
Erik Barraza
Experience Designer
Erik is the office nerd. His interests lie at the intersection of design and front-end development, which feeds his need for continuous learning. Erik uses his background in industrial design, web design, and mechanical engineering to tackle complex business problems and facilitate communication between design and development teams.
When he’s not designing and coding, Erik enjoys long walks by the lake in an attempt to take in as much vitamin D as possible.
Erik Barraza
Experience Designer
Erik is the office nerd. His interests lie at the intersection of design and front-end development, which feeds his need for continuous learning. Erik uses his background in industrial design, web design, and mechanical engineering to tackle complex business problems and facilitate communication between design and development teams.
When he’s not designing and coding, Erik enjoys long walks by the lake in an attempt to take in as much vitamin D as possible.
Blue Cuevas
Experience Designer
Blue is a complete graphics geek. With his background in visual design and education in human-centered design, he combines both aesthetics and analytics in crafting creative and impactful solutions that address both the client’s business problems and the end user’s needs.
Outside the office, you can find him sieging castles, crushing zombies, and winning epic battles (on his game consoles, that is). On weekends, he can also be found around Chicago acting like a foodie with his wife and dogs.
Blue Cuevas
Experience Designer
Blue is a complete graphics geek. With his background in visual design and education in human-centered design, he combines both aesthetics and analytics in crafting creative and impactful solutions that address both the client’s business problems and the end user’s needs.
Outside the office, you can find him sieging castles, crushing zombies, and winning epic battles (on his game consoles, that is). On weekends, he can also be found around Chicago acting like a foodie with his wife and dogs.
We believe in the importance of grounding any initiative in a strong understanding of the user.
Whitney McKedy
Experience Designer, Co-Founder
Whitney employs her background in psychology and sociology to illuminate the complexity behind both the everyday and the more extraordinary aspects of human experience. Her passion lies in transforming “ok” products and services into relatable and intuitive experiences that foster long-term engagement.
Though she would like to think of herself as somewhat of a Renaissance woman in her free time, it’s mostly just a chaotic smattering of knitting, gardening, cooking, trying to learn Hindi, and pretending like she’s going to start running again any day now.
Martin Ho
Experience Designer, Co-Founder
Martin believes in and uses the power of storytelling to thread UX and design thinking within organizations and drive change. He utilizes his 10+ years of experience in UX research and design to unravel challenges and identify solutions that produce positive and lasting experiences, all the while achieving business results.
Human experiences continue to be a theme for Martin in his off hours. He enjoys capturing experiences through photography, shamelessly lugging his camera equipment with him whenever possible, and also loves to dabble in food and cocktails as a way of delivering satisfying (and intoxicating) experiences.
Erik Barraza
Experience Designer
Erik is the office nerd. His interests lie at the intersection of design and front-end development, which feeds his need for continuous learning. Erik uses his background in industrial design, web design, and mechanical engineering to tackle complex business problems and facilitate communication between design and development teams.
When he’s not designing and coding, Erik enjoys long walks by the lake in an attempt to take in as much vitamin D as possible.
Blue Cuevas
Experience Designer
Blue is a complete graphics geek. With his background in visual design and education in human-centered design, he combines both aesthetics and analytics in crafting creative and impactful solutions that address both the client’s business problems and the end user’s needs.
Outside the office, you can find him sieging castles, crushing zombies, and winning epic battles (on his game consoles, that is). On weekends, he can also be found around Chicago acting like a foodie with his wife and dogs.
