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“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life forever.”
― Amy Poehler.

“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life forever.”
― Amy Poehler.


Gino Fiore

Experience Designer, Co-Founder

Gino is passionate about people. He operates with an immense sense of compassion, not only for his end-users, but for his clients and core team. He leverages his background in industrial design and brand strategy to bring a unique and cross-disciplinary perspective to UX and enjoys the challenge of translating complex data and business constraints into meaningful experiences.

In his free time, he can be found indulging in his love of cars by pretending he’s in the market for a vehicle and going for test drives at different Chicagoland dealerships, practicing his amateur interior designer skills on unassuming loved one’s homes, and watching every variation of the Real Housewives.

Gino Fiore

Experience Designer, Co-Founder

Gino is passionate about people. He operates with an immense sense of compassion, not only for his end-users, but for his clients and core team. He leverages his background in industrial design and brand strategy to bring a unique and cross-disciplinary perspective to UX and enjoys the challenge of translating complex data and business constraints into meaningful experiences.

In his free time, he can be found indulging in his love of cars by pretending he’s in the market for a vehicle and going for test drives at different Chicagoland dealerships, practicing his amateur interior designer skills on unassuming loved one’s homes, and watching every variation of the Real Housewives.




Whitney McKedy

Experience Designer, Co-Founder

Whitney employs her background in psychology and sociology to illuminate the complexity behind both the everyday and the more extraordinary aspects of human experience. Her passion lies in transforming “ok” products and services into relatable and intuitive experiences that foster long-term engagement.

Though she would like to think of herself as somewhat of a Renaissance woman in her free time, it’s mostly just a chaotic smattering of knitting, gardening, cooking, trying to learn Hindi, and pretending like she’s going to start running again any day now.

Whitney McKedy

Experience Designer, Co-Founder

Whitney employs her background in psychology and sociology to illuminate the complexity behind both the everyday and the more extraordinary aspects of human experience. Her passion lies in transforming “ok” products and services into relatable and intuitive experiences that foster long-term engagement.

Though she would like to think of herself as somewhat of a Renaissance woman in her free time, it’s mostly just a chaotic smattering of knitting, gardening, cooking, trying to learn Hindi, and pretending like she’s going to start running again any day now.




Martin Ho

Experience Designer, Co-Founder

Martin believes in and uses the power of storytelling to thread UX and design thinking within organizations and drive change. He utilizes his 10+ years of experience in UX research and design to unravel challenges and identify solutions that produce positive and lasting experiences, all the while achieving business results.

Human experiences continue to be a theme for Martin in his off hours. He enjoys capturing experiences through photography, shamelessly lugging his camera equipment with him whenever possible, and also loves to dabble in food and cocktails as a way of delivering satisfying (and intoxicating) experiences.

Martin Ho

Experience Designer, Co-Founder

Martin believes in and uses the power of storytelling to thread UX and design thinking within organizations and drive change. He utilizes his 10+ years of experience in UX research and design to unravel challenges and identify solutions that produce positive and lasting experiences, all the while achieving business results.

Human experiences continue to be a theme for Martin in his off hours. He enjoys capturing experiences through photography, shamelessly lugging his camera equipment with him whenever possible, and also loves to dabble in food and cocktails as a way of delivering satisfying (and intoxicating) experiences.




Erik Barraza

Experience Designer

Erik is the office nerd. His interests lie at the intersection of design and front-end development, which feeds his need for continuous learning. Erik uses his background in industrial design, web design, and mechanical engineering to tackle complex business problems and facilitate communication between design and development teams.

When he’s not designing and coding, Erik enjoys long walks by the lake in an attempt to take in as much vitamin D as possible.

Erik Barraza

Experience Designer

Erik is the office nerd. His interests lie at the intersection of design and front-end development, which feeds his need for continuous learning. Erik uses his background in industrial design, web design, and mechanical engineering to tackle complex business problems and facilitate communication between design and development teams.

When he’s not designing and coding, Erik enjoys long walks by the lake in an attempt to take in as much vitamin D as possible.




Blue Cuevas

Experience Designer

Blue is a complete graphics geek. With his background in visual design and education in human-centered design, he combines both aesthetics and analytics in crafting creative and impactful solutions that address both the client’s business problems and the end user’s needs.

Outside the office, you can find him sieging castles, crushing zombies, and winning epic battles (on his game consoles, that is). On weekends, he can also be found around Chicago acting like a foodie with his wife and dogs.

Blue Cuevas

Experience Designer

Blue is a complete graphics geek. With his background in visual design and education in human-centered design, he combines both aesthetics and analytics in crafting creative and impactful solutions that address both the client’s business problems and the end user’s needs.

Outside the office, you can find him sieging castles, crushing zombies, and winning epic battles (on his game consoles, that is). On weekends, he can also be found around Chicago acting like a foodie with his wife and dogs.




Raymundo "Mundo" Ginez

Experience Designer

Mundo is ambitious and open-minded. Over the past 10+ years, his passion for Human-Centered Design has been applied to health care, e-commerce, agriculture, financial, and enterprise solutions to deliver useful and productive product designs. Once a week, he's an amateur bowler.

Once a week, he's an amateur bowler. He's also a DIY Weekend warrior tackling landscaping, carpentry, or expanding his sons O' gauge model train layout.

Raymundo "Mundo" Ginez

Experience Designer

Mundo is ambitious and open-minded. Over the past 10+ years, his passion for Human-Centered Design has been applied to health care, e-commerce, agriculture, financial, and enterprise solutions to deliver useful and productive product designs.

Once a week, he's an amateur bowler. He's also a DIY Weekend warrior tackling landscaping, carpentry, or expanding his sons O' gauge model train layout.

We believe in the importance of grounding any initiative in a strong understanding of the user.


Gino Fiore

Experience Designer, Co-Founder

Gino is passionate about people. He operates with an immense sense of compassion, not only for his end-users, but for his clients and core team. He leverages his background in industrial design and brand strategy to bring a unique and cross-disciplinary perspective to UX and enjoys the challenge of translating complex data and business constraints into meaningful experiences.

In his free time, he can be found indulging in his love of cars by pretending he’s in the market for a vehicle and going for test drives at different Chicagoland dealerships, practicing his amateur interior designer skills on unassuming loved one’s homes, and watching every variation of the Real Housewives.


Whitney McKedy

Experience Designer, Co-Founder

Whitney employs her background in psychology and sociology to illuminate the complexity behind both the everyday and the more extraordinary aspects of human experience. Her passion lies in transforming “ok” products and services into relatable and intuitive experiences that foster long-term engagement.

Though she would like to think of herself as somewhat of a Renaissance woman in her free time, it’s mostly just a chaotic smattering of knitting, gardening, cooking, trying to learn Hindi, and pretending like she’s going to start running again any day now.


Martin Ho

Experience Designer, Co-Founder

Martin believes in and uses the power of storytelling to thread UX and design thinking within organizations and drive change. He utilizes his 10+ years of experience in UX research and design to unravel challenges and identify solutions that produce positive and lasting experiences, all the while achieving business results.

Human experiences continue to be a theme for Martin in his off hours. He enjoys capturing experiences through photography, shamelessly lugging his camera equipment with him whenever possible, and also loves to dabble in food and cocktails as a way of delivering satisfying (and intoxicating) experiences.


Erik Barraza

Experience Designer

Erik is the office nerd. His interests lie at the intersection of design and front-end development, which feeds his need for continuous learning. Erik uses his background in industrial design, web design, and mechanical engineering to tackle complex business problems and facilitate communication between design and development teams.

When he’s not designing and coding, Erik enjoys long walks by the lake in an attempt to take in as much vitamin D as possible.


Blue Cuevas

Blue Cuevas

Experience Designer

Blue is a complete graphics geek. With his background in visual design and education in human-centered design, he combines both aesthetics and analytics in crafting creative and impactful solutions that address both the client’s business problems and the end user’s needs.

Outside the office, you can find him sieging castles, crushing zombies, and winning epic battles (on his game consoles, that is). On weekends, he can also be found around Chicago acting like a foodie with his wife and dogs.


Raymundo "Mundo" Ginez

Experience Designer

Mundo is ambitious and open-minded. Over the past 10+ years, his passion for Human-Centered Design has been applied to health care, e-commerce, agriculture, financial, and enterprise solutions to deliver useful and productive product designs.

Once a week, he's an amateur bowler. He's also a DIY Weekend warrior tackling landscaping, carpentry, or expanding his sons O' gauge model train layout.

We strive for...
Open , mindful communication.
Collaboration and teamwork.
Humility and compassion.
Positivity and problem solving.
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